Like many brands, Coke has a permanent residency in Times Square. They gave us the assignment to fill their board with refreshing creative that stood out from the ruckus—bringing their Real Magic brand platform to life in a uniquely NYC way.
A forced-perspective 3D effect in OOH creative typically requires an X and a Y plane, but we didn’t let the lack of a second plane stop us from breaking the fourth wall.
To tap into an authentic real NYC feel, we created a series of animated vignettes—each opening on a richly detailed city scene before zooming in to find real moments of Coke togetherness.
ACD Designer: Tyler Reardon
Art Director: Bryant Fortenberry
Copywriter: Julia DeVries
3D Artists: Michael Slater and Andy Hansen
Illustrator: Barry Bruner