Over the course of a summer, we helped Starbucks generate Frappuccino buzz by reintroducing old favorites and spotlighting limited-time-only flavors.
We heralded the return of fan favorites, S’mores and Midnight Mint Mocha with stylish social posts.
In Facebook Canvas, we launched a personality quiz to help Frappuccino fans determine which limited-time flavor best fit their personal vibe.
In mid-summer, with temperatures at their peak, we helped launch two brand new flavors—Mango Pineapple and Prickly Pear Berry.
In Facebook Canvas, we built an experience that took fans on a journey to Mango Pineapple Beach or Prickly Pear Trail, and let them configure their own picturesque landscape filled with flavorful scenery.
As summer wound down, we helped fans get ready for fall with hand-crafted vignettes introducing the new Horchata Frappuccino.