Botanical ingredients harvested at their peak freshness are what give Roku Gin its unmistakable Japanese flavor profile. We transformed those natural flavor notes into musical notes to create an immersive auditory experience designed to elevate each sip of Roku beyond the ordinary.
Our two botanical compositions, one representing spring and one embodying all four seasons, were unveiled at an exclusive event. Guests sampled signature Roku cocktails as the tracks were played to amplify the flavor experience.
Both tracks were launched on Spotify and promoted on social to give everyone a chance to experience an immersive elevation of the senses with each sip of Roku.
ACD Copywriter: Saedi Burke
ACD Art Director: Daria Milligan