At the height of the pandemic, we launched this campaign to reflect the feels we were all feeling at the prospect of a homebound holiday season. We tapped into the comforting trappings of cheesy holiday movies to add a little sense of magic to the homes where we’d been spending the majority of our waking hours—and to sell a few vacuums and robot mops.
Content on Instagram and other platforms encouraged followers to interact with the stories, and drove holiday shoppers to Samsung.com product pages to learn more about each appliance.
Product-forward Pins targeted at holiday shoppers helped drive conversion for the gifting season.
ACD Art Director: Mike Zulpa
ACD Copywriter: Mark Topel