After launching the “We’re Your Bank People” platform for Umpqua Bank, we took the campaign further by spotlighting…the actual people.
This series of unscripted videos featured real Umpqua Bank employees from the Seattle and Portland areas, representing a range of specialties encompassing both consumer and business banking. The series covered a variety of topics from financial insights and the Umpqua Go-To app, to PNW bonafides and the Portland Trailblazers starting lineup.
In this spot, shot to run during Portland Trailblazers games, bank people weigh in on some of the finer points of PDX culture—including Blazers stars CJ McCollum and Dame Lillard (two legends who’ve since peaced-out to New Orleans and Milwaukee… respect.)
Relationship banker, Cassandra, speaks to Umpqua’s personal approach to banking, and her connection with rural customers.
Bank people from both the business and consumer sides of Umpqua share their personal philosophies on money and how to manage it.
Bank person, Masha, gives a quick rundown of the wide-ranging capabilities of the new Umpqua Go-To banking app.
Bank person, Jon, speaks to his personal values in communicating and building trust with customers.
Business banker, Leland, relates a personal experience helping a local optometry practice.
ACD Copywriter: Jessea Perry Hankins
Art Director: Philip Roop