Umpqua Bank / We're Your Bank People
After launching the “We’re Your Bank People” platform for Umpqua Bank, we took the campaign further by spotlighting…the actual people.
This series of unscripted videos featured real Umpqua Bank employees from the Seattle and Portland areas, representing a range of specialties encompassing both consumer and business banking. The series covered a variety of topics from financial insights and the Umpqua Go-To app, to PNW bonafides and the Portland Trailblazers starting lineup.