Classic Starbucks flavors have fervent followings. Longtime fans stan their favorites with obsessive intensity.
When Starbucks’ line of iconic creamer flavors hit grocery store shelves, we launched the Obsessworthy campaign—featuring taste-infused worlds that capture what it feels like to be truly obsessed with flavor…starting with Caramel Macchiato.
The campaign launched with a 0:15 spot set in an apartment fully appointed with caramel decadence. Rich, swirly wallpaper, caramel drizzle artwork, hypnotic caramel vinyl, a creamer-filled fridge—even a caramel pup and caramel-fanatic boyfriend.
Sippable social moments explored the design details of our Obsessworthy caramel world, and focused on taste appeal to help drive trial.
Modular assets featuring a creamy, fully-stocked mini-fridge were shot to allow for multiple flavors to be promoted in paid social.
Art Directors: Jeremy Lenz and Kate Gates
Copywriters: Sucheta Shankar and Annie Vieira