PayPal Can-Do Moments
When we began our partnership with PayPal, they were still perceived mostly as a payment service tied very closely to eBay. As a play on their brand platform, PayPal Can Do That, we created a long-running paid social series of “can-do” moments—reinforcing the ability to shop with PayPal at millions of retailers, and spotlighting lesser-known services like PayPal Credit and peer-to-peer money transfer.